There is a massive list of things I dislike about The Biggest Loser in general, but I’m going to keep this on point.
(I promise. Mostly.)
Besides alleged deceptive practices, advice I believe is outdated and irrelevant , corny presentation… Okay, really now, the point.
(UPDATE: Thank you SO much to all those that have shared and otherwise spread this page. I am beginning to see some views from people searching on terms including The Biggest Loser and “find love”, “love yourself” and so on and so forth. I am personally very glad for everyone that sees this assessment of the associated advertising.)
For some time, these posters (as well as one of male trainer Shannan Ponton that I didn’t manage to get a picture of) have been prominently displayed around Perth (and I assume other Australian locations) to promote the newest season of The Biggest Loser Australia. The tagline of “Learn To Love Yourself” is likely to refer to the fact that the newest season of the show is using the gimmick of the contestants all “feel their weight has held them back from a love life“.
However, I have a big issue with the implications of this tagline and its context.
The people used in these posters are all lean and relatively athletic looking. You’d hope so, honestly, given that they are the trainers on the show.
Do we HAVE to look lean and athletic to “love ourselves”? I find it hard to express how irritating this implication is to me in text; it’s something I probably communicate more clearly in a verbal rant.
I seriously doubt that all people who are overweight and perhaps do not exercise are in that state because they don’t “love themselves”.
I am CERTAIN that people who are fit-looking do not all love themselves. There are eating disorders and the legendary “body dysmorphic disorder” to clinch that as a fact for us.
Many people probably think that this is inspiring. Many people who are not clinically overweight or heavier probably do not see an issue with this. Many people who are probably don’t either.
Are we seriously so fixed in our point of view of what kind of life is desirable that we can be certain that everyone who is overweight must not “love themself”?
It disgusts me that something with such an influential outlet as national television can put forth such a point of view, which may not be stated outright but I hardly think is only in my inference.
I want to help people who want to be stronger, faster, leaner, more muscular and healthier. People who don’t want those things? They can do whatever they damn well like and I don’t presume to know how they feel about themselves. It stuns me that The Biggest Loser Australia does.
I sincerely hope that The Biggest Loser Australia finally crashes, burns and dies a horrible death this year, under the weight of poor ratings and an inundation of people telling them “Don’t you dare tell me how I feel about myself”.